I’m Kyle Johnston, a product designer with a creative director’s background. I design and test consumer and marketplace experiences where craft and results carry equal weight.

I led a redesign of Etsy’s homepage, contributing to over $13M in revenue growth.
Role: Staff Product Designer @ Etsy

AI tooling: one markdown file took product designers from blank Cursor window to working prototype.
Role: Staff Product Designer @ Etsy

I redesigned Etsy’s Collections feature, contributing to $46M in revenue growth.
Role: Staff Product Designer @ Etsy

I created a north star vision to reimagine Etsy’s navigation, driving $22.2M in revenue.
Role: Staff Product Designer @ Etsy

I designed the onboarding user experience for a new mental health portal.
Role: UX Strategy and Design

I defined a successful zero to one approach for Qwally, a startup working with local governments.
Role: UX Strategy and Design for Qwally