Garmin Connect

In 2014, we relaunched Connect, Garmin’s activity tracking and analysis platform. We rethought every aspect of the platform—from the UX and UI to brand and marketing.

My role: Creative Direction, Design, Brand Development

UX and UI

A key challenge of this project was figuring out how to support a wide range of devices and activities without overwhelming customers. After many rounds of research and prototyping, we launched with a card-based design that addressed our critical use cases:

New customers could be onboarded quickly and easily find activities, set goals, and manage devices.
Power-users had easy access to advanced data and activity analysis.
The platform could evolve to support future devices with variable features and data.

Dashboard

Activities & Activity Details

UI Style Guide

Multiple design teams contributed to different aspects of the platform and marketing. To ensure consistent application of our design patterns, we developed a comprehensive style guide. It included elements like color, typography, interface elements, and more.

Color & Buttons

Widgets

Brand Development

Before the relaunch, Connect lacked any kind of distinct visual brand. We created a clean and simple typographic identity that could both stand on its own and complement the Garmin logo when they appeared together.