Garmin Mobile-Optimized Shop

In 2012, my team spotted a trend in Garmin’s website traffic—mobile devices were driving more and more traffic and revenue, despite the fact that the Garmin.com store was difficult to use on tablets and smartphones. I championed the project with executives, then led the effort to design, develop, and launch the mobile-friendly ecommerce experience.

My role: Project Sponsorship, Creative Direction, Wireframes

Results

Speed to market

After weighing the pros and cons of building the site in-house, we chose Mobify as a technical partner—giving us the greatest speed to market with minimal impact on our in-house team, who were focused on a major upgrade and redesign of our e-commerce platform.

In additon to shepherding the project internally, I designed wireframes for key screens and coordinated the project with Mobify, delivering the new experience in just 14 weeks.

After a successful US launch, we rolled out the new experience to every region of our global shop.

Product Page and Cart · Wireframes and UI

Wireframes, checkout flow